Your Expert Partner for Active and Efficient Sports Marketing
VMG-Sports develops, implements and optimizes all communications and marketing activities related to your event effectively and lastingly. This is how your brand gains perfect momentum – online and offline. Benefit from the international experience of our sports marketing crew and secure your lead in the race for the best performance!
A Pole Position from the Start
At maritime events, the competition for awareness, response and conversion is decided before the starting shot – by choosing the right strategy and optimal tools. With VMG-Sports aboard, you have all state-of-the-art tools available to set the best course for your marketing and stay focused on your KPIs.
Navigate straight to success: VMG-Sports activates your sponsoring assets online and offline to ensure the best possible result from your commitments in maritime sports.
Tailored Analytics – All the Data, Always Available
VMG-Sports supplies objective, up-to-date and individually structured data in every phase of the event – insight that puts you in the lead. Clearly edited according to your needs and immediately usable for marketing activities. Our reporting integrates all important data sources and channels such as Google Analytics, Adwords, Facebook, Instagram, Bing, Twitter und LinkedIn.
This is how you can watch almost in real time how your target groups and customers react and interact on the individual platforms. Your marketing activities can be planned precisely and implemented at the perfect time to further improve the position of your brand in the race for attention.
Brand – Best Position for Leads
Navigate your brand and products straight to success: We supply you with all means of digital integration to effectively generate leads and to reach – and surpass – your KPI targets. Your brand will also be in the lead in direct contact with your target group: Our Corporate Hospitality crew keeps your event firmly on course!
Content – Made for Conversion
Our enterprise content marketing platform provides relevant insight and market analysis: Analysis that reveals opportunities, supports decisions and connects your online tactics and strategy directly to conversion and revenue. We provide you with communication concepts that accompany the entire customer journey and generate awareness for your brand.
Our Team – Experience in Sports Marketing and an Extra Helping of Passion for Sailing
VMG-Sports was founded by a group of sailing enthusiasts and marketing experts with extensive experience in pinnacle sailing events since 2004 – from working on the digital face of a Volvo Ocean Race Team to marketing various America’s Cup Teams since 2005. VMG-Sports pilots your brand through the storms and doldrums of sports marketing and always keeps your KPIs in sight. That is what our name “VMG” stands for: “Velocity Made Good” is the speed towards your goal.
References – Clients Who Sailed to the Top with Us
Our enterprise content marketing platform provides relevant insight and market analysis: Analysis that reveals opportunities, supports decisions and connects your online tactics and strategy directly to conversion and revenue. We provide you with communication concepts that accompany the entire customer journey and generate awareness for your brand.
“ All of us are so committed to the sea, I think it’s because in addition to the fact that the sea changes, and the light changes, and ships change, it’s because we all came from the sea. And it is an interesting biological fact that all of us have in our veins the exact same percentage of salt in our blood that exists in the ocean, and, therefore, we have salt in our blood, in our sweat, in our tears. We are tied to the ocean. And when we go back to the sea – whether it is to sail or to watch it – we are going back from whence we came. ”
VMG
“VMG” stands for “Velocity Made Good”. It is the component of your speed in the direction of the true wind. This is the number you want to maximize to get to windward as fast as you can.